Travel Writer's Happy Hour: Is it Time for B-to-B Publishers to Panic? - B2B @ FolioMag.com

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April 18, 2008

Is it Time for B-to-B Publishers to Panic? - B2B @ FolioMag.com

With the 2008 Book Expo America fast approaching its LA closeup, publishers and retailers will have more than their latest frontlists to dicuss: namely, the health and future of print publishing itself.

In a week that saw leading Christian publisher Thomsas Nelson bail on BEA, Folio magazine asks the question: Is it Time for B-to-B Publishers to Panic? - B2B @ FolioMag.com.

Short answer? Not if they've gotten their digital strategies together...

Posted at 10:11 AM in Articles | Permalink

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