It's Web 3.0, and Someone Else's Content Is King - Advertising Age - Digital

Good question asked in this Advertising Age article announcing Tina Brown's news-aggregator site plans in development:

In an era when sites pointing to external original content are more the rage than those content sites themselves, how long will it be before the aggregators cannibalize their own resources? Are Digg, del.icio.us et al the future conquerers, or parasites soon to kill their hosts?

A third line of reasoning says they're just angling to get into the media space, shifting the paradigms to grab market share and knock some stalwarts who can't adapt to the sidelines. If the hosts begin to stagger too much, the (savvy) newcomers would shift business plans. Or, they'd just get bought.

That said, greed is sneaky and not all media, old or new, are going to survive the coming shakeout. That's why they call it Social Darwinism, we suppose.

Read it: It's Web 3.0, and Someone Else's Content Is King - Advertising Age - Digital.