Article: LA Times embraces, chases social media

We read of the troubles at the LA Times, part of Sam Zell's collapsed Chicago Tribune consortium. But here's an insightful piece from the Knight Digital Media Center on ways the beleaguered California daily is looking to leverage new media in its efforts to serve the community. Featuring old Lonely Planet pal Andrew Nystrom.

The jury's still out on profitability, the 800-pounder in the room: Granted, everyone's moving online for their news. But is anyone really clicking through all those ads?

Comments

[Andrew Nystrom]

Thanks for the shout out, Jay. Chris did a nice, balanced job with the interview.

Re ads on latimes.com and related Tribune sites, we mostly get paid by ad *impressions* or views (CPM) but advertisers do appreciate a high click-thru rate, obviously.

Your audience might also enjoy this recent column on Twitter that I helped our On the Media columnist @latimesrainey report:

"Twitter's charms sort of grow on you" http://tr.im/gwsr

I would have pinged you about all this on twitter via @latimesnystrom, but their site/service is down for ~35 more minutes of planned maintenance.

In adventure,
~ Andrew, social media guy embedded in the LA Times / latimes.com newsroom